
What To Wear To The Game Fair | Outfit Inspiration
Welcome, outdoor enthusiasts and lovers of country life, to the most anticipated event of the season – The Game Fair! As the ultimate celebration of rural living, country pursuits, and field sports, this prestigious gathering brings together everything we admire about life in the great outdoors.
Whether you’re a keen shot, a passionate angler, or simply enjoy the charm of country sports, this is an unmissable date in the countryside calendar. And with an event of this calibre, dressing the part is all part of the experience. So, let’s explore a style guide that will ensure you look the part while embracing the spirit of The Game Fair.
Classic Country Attire
When dressing for The Game Fair, traditional country attire is always a winning choice. It’s the perfect opportunity to embrace the timeless elegance and refined style of the British countryside. Start with a women’s tweed jacket or a classic men’s fleece gilet—both staples of rural sophistication.
Add a fedora hat or baker boy cap for a dash of heritage charm. Then pair your outfit with a crisp, well-fitted shirt. Finish the look with sturdy leather boots that offer both comfort and style, ready for a full day outdoors.
Game Fair Country Brands
Dubarry is renowned for its exceptional craftsmanship and premium outdoor footwear. Their waterproof boots, especially the renowned Dubarry Galway boots, are a popular choice among Game Fair attendees.
Holland Cooper epitomises luxury British heritage. Known for their Holland Cooper gilets, tailored jackets, and equestrian-inspired designs, the brand offers standout pieces that are both classic and fashion-forward.
To complete the look, Hicks & Brown’s fedoras and feather-trimmed hats add a distinctive flourish. Or opt for a Hicks & Brown baker boy cap, offering a more casual nod to traditional country style.
The iconic R.M. Williams boots bring understated sophistication. Pair them with the brand’s durable staples for a look that’s both stylish and practical. Ideal for navigating The Game Fair in comfort.
Joules clothes adds a pop of colour and charm to the countryside scene. Their cheerful prints, waterproof packable outerwear, and relaxed pieces are perfect for a stylish, comfortable day at The Game Fair.
For those expecting unpredictable weather or venturing into more rugged areas of the fair, Ridgeline’s technical outdoor gear ensures you stay warm, dry, and ready for anything The Game Fair has in store.
Fairfax & Favor | Official Partners

The Game Fair of 2015 marked a turning point for Fairfax & Favor, providing the perfect platform for the brand to flourish into the countryside style icon it is today.
Now an official partner of the event, Fairfax & Favor proudly showcases its beautifully crafted collections to the very audience they were made for. It’s rare to attend a country show without spotting the iconic Fairfax & Favor Regina Boots gracing the fields. And for those looking to elevate their Game Fair ensemble, a Fairfax handbag adds a touch of timeless luxury that’s always worth the investment.
For further information about the history of this luxury brand, read our blog celebrating 10 Years of Fairfax & Favor.
Dress For The Weather
With British summer known for its unpredictability, practical outerwear is a must for The Game Fair.
A waterproof jacket or a classic waxed coat is essential, not only for keeping dry but also for adding an authentic countryside touch to your look.
Opt for earthy tones or traditional greens to blend seamlessly with the rural setting. Barbour wax jackets are a timeless favourite—discover which Barbour jacket is the most classic in our blog.
And if traditional country boots aren’t quite your style, a reliable pair of wellingtons will ensure your feet stay comfortable all day long.

Are You Game Fair Ready?
As you get ready for The Game Fair, remember—dressing the part matters. It enhances the experience and connects you to the tradition of the British countryside. So, embrace classic country attire, choose practical outerwear, and accessorise thoughtfully. By following this guide, you’ll turn heads, spark conversations, and enjoy every moment of The Game Fair.

Finally, don’t forget to tag us in your Game Fair shoots over on Instagram!
@OutdoorAndCountry








