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Introducing Hay Life: A New Unisex Fashion Brand
We are thrilled to announce the launch of our newest brand Hay Life, a brand-new unisex fashion line. Founded by Ryan Llewellyn-Pace and a team of fashion experts, Hay Life is here to break traditional gender norms in the fashion industry. Their tagline, “Some traditions are made to be broken,” captures their mission perfectly.
Hay Life isn’t just about clothes; it’s about making a statement. The name is a clever nod to two of the world’s most polluting industries: farming and fashion. Hay Life aim to show how these industries can be more sustainable. Plus, they are committed to giving a percentage of their profits to the Sustainable Food Trust, promoting responsible farming.
Hay Life Sustainability and Aftercare
Hay Life care about the environment. That’s why they’ve partnered with SOJO, a London-based repair and alteration platform, to help you extend the life of your clothes. Their commitment to sustainability doesn’t stop there. Each product label is made from plantable seed paper, highlighting the importance of recycling and their connection to farming.
Hay Life Championing Unisex Fashion
Hay Life is all about unisex fashion. The designs, featuring a slightly oversized fit, give you the freedom to wear them your way. Their first collection includes shackets, knitted tank tops, shirts, tees, bags and accessories. A portion of their profits will go to Young Minds, a charity supporting young people with mental health issues, particularly those struggling with identity.
Hay Life are campaigning for change, wanting more brands and retailers to embrace unisex fashion to reduce waste and increase efficiency. Check out their very first collection below, with more pieces to come soon!
Ryan Llewellyn-Pace, Founder and Chairman of Hay Life, says,
“This is a key moment for the industry as we launch a brand set to break boundaries and campaign for real change.”
Stay tuned for more from this exciting new brand.
In the meantime, make sure to follow us on Instagram!
@outdoorandcountry
