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Barbour AW26 Campaign | Get The Look
Many of our customers may have already seen Barbour’s Autumn/Winter 2026 campaign on social media. The charming short film features Sir Idris Elba and Sienna Miller as Noah and Lena on their annual countryside walk. A mix-up over two identically named pubs sends the friends on separate journeys through the Scottish hills, where chance encounters and local acts of kindness help bring them back together.
The campaign showcases a collection that highlights Barbour’s unmistakable heritage, from reimagined tartans and iconic outerwear to knits and accessories. The main characters travel through the countryside that inspired John Barbour 130 years ago, and is still present at the heart of the brand. This AW26 collection demonstrates how to build a head-to-toe look around the pieces that have defined Barbour for generations.
Reimagined Tartans, Timeless Style
Tartan takes centre stage this season, with refreshed colour palettes offering a new perspective on one of Barbour’s most recognisable signatures. Inspired by traditional patterns and the colours of the British countryside, the latest designs introduce fresh combinations that work naturally across shirts, knitwear and accessories. Whether worn as a statement piece or introduced through subtle detailing, these patterns bring depth and character to seasonal outfits.
You can find out more about some of the new seasonal tartans in our Barbour blog series.
Woven throughout the campaign film, the featured tartan products draw on the colours of the land, with lines crossing and intersecting just as the two characters do. The Pentland Hills serve as a beautiful backdrop, complementing and reflecting the colours and patterns.
Icons for a New Season
Barbour’s outerwear remains at the heart of the AW26 collection and is featured heavily in the campaign, with reimagined versions of familiar silhouettes. Classic waxed jackets and signature styles retain the details that have made them enduring favourites, while contemporary finishes and design updates offer fresh ways to wear them. Paired with coordinating layers, footwear and accessories, these pieces provide a versatile foundation for dressing throughout the colder months.
Knitwear and the Finishing Touches
Knitwear is the final focus of the campaign, with some of the hero images featuring this season’s best-selling products. Worn beneath a classic jacket or styled alongside a checked shirt, these pieces make layering feel effortless while maintaining Barbour’s unmistakable country aesthetic.
Lastly, the campaign also highlights the importance of finishing touches. From practical bags and everyday accessories to complementary footwear, each element helps bring a complete look together without losing sight of comfort and versatility.
Get Sienna’s Look
Products in this image:
- Women’s Barbour Tartan Reimagined Icons Tartan Spey Waxed Jacket – Classic / Olive – Shop here
- Women’s Barbour Shae Knitted Jumper – Shadow Classic Tartan – Shop here
- Women’s Barbour Carville Mini Skirt – Shadow Classic Tartan – Shop here
- Women’s Barbour Hepburn Ankle Welly – Black – Shop here
- Barbour Cedar Mini Tartan Bucket Bag – Classic Tartan – Shop here
Get Sir Idris’ Looks
Featured products:
- Barbour Icons Beaufort Waxed Jacket – Navy – Shop here
- Barbour Holden Half Zip Sweater – Navy – Shop here
- Barbour Farsley Chelsea Boots – Black Nubuck – Shop here
- Barbour Tartan and Webbing Dog Collar – Classic Tartan – Shop here
- Barbour Hunham Tartan V-Neck Knitted Jumper – Black – Shop here
- Barbour Yorklane Twill Trouser – Dark Navy – Shop here
- Barbour Farsley Chelsea Boots – Black Nubuck – Shop here
- Barbour Deck Boat Shoes – Brown / Classic Tartan – Shop here
Inspired by the campaign looks worn by Sir Idris Elba and Sienna Miller, the AW26 collection offers plenty of ways to make Barbour’s heritage your own. Combine iconic outerwear with seasonal knitwear, introduce a reimagined tartan or build a head-to-toe outfit with complementary pieces from across the collection.
Follow us on Instagram to see more from the Barbour AW26 campaign!
@OutdoorAndCountry
