We always love the arrival of a brand new Joules collection – so we were very excited to see a fantastic selection of brand new styles and prints land online this week! As always, this latest collection includes beautiful new prints that are full of that Joules floral flair, and effortlessly stylish designs that flatter all shapes and sizes. Old favourites such as the faithful Harbour top and ever-popular Coast Waterproof coat make welcome returns in stunning new shades, with some fresh new designs to give your wardrobe a lift!

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Red is the colour of the season; this beautiful poppy shade is flattering on all skin tones, and is a great option for both summer and winter. This season, we see the gorgeous scarlet colour across a range of prints, including the truly unique Joules florals that are exclusively designed and drawn by hand by the brand’s in house artists. Rich navy tones complement the red beautifully, creating a timeless and sophisticated colour palette that you are sure to love wearing all season long.

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The stand out piece of this collection include the Sierra Blazer; this structured yet soft pique blazer is great for bridging the gap between smart and casual, with gold hardware for a nautical twist. A single button closure creates a stunning feminine silhouette that will flatter your figure, while it can be worn open for a more laid back style. This lightweight blazer looks great over a shirt or fitted dress, or paired up with jeans and a Breton top on more casual days.

Shop the full Joules collection