Fjallraven is a brand famously born and raised in the great outdoors. With a commitment to creating high quality products that have a low impact on our environment, Fjallraven continues to develop a range of stunning coats, clothing and most notably bags and backpacks that offer the wearer the ultimate in protection against the elements, while ensuring that natural resources are not squandered, and the emissions required to craft the items is kept as low as possible. It is perhaps this understanding of the world around us that allows Fjallraven to so skilfully create a range of outdoor clothing and accessories that stand against not only the effects of Mother Nature, but the test of time. Fjallraven’s world famous Kanken bag for example is loved all over the world for its ability to last for years to come.
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How did the Fjallraven Kanken backpack go from being a term time staple for Swedish school children to a cult fashion must have? The backpack once designed to eradicate back problems endured by students in Åke Nordin’s Scandinavian homeland, has since gained a following of trend setters around the world, drawn to the backpack’s minimalist design, eco-conscious construction and longevity. From the ergonomic padded back support that doubles up as a convenient seat pad for when you’re out and about, to the incredible water resistant Vinylon F fabric that ensures that your Kanken will last for years to come, it’s easy to see how this humble little rucksack has become such a favourite across the globe.