Joules has been on quite a journey – from humble beginnings at country and equestrian shows in 1989 to becoming one of Britain’s best-loved lifestyle brands. Over the past 30-something years the brand has had a lot of good times and made a lot of good clothes!

Their latest collection really harks back to Joules’ country heritage – inspired by the brand’s rural roots and a love of colour, we’re delighted that these time-honoured styles have been given a breath of fresh air. When designing this collection, it seems Joules have revisited their iconic and much-loved colour palettes and heritage fabrics – all of which have played an important part in their story.

The Heritage Collection is made up of key pieces that have the true spirit of Joules woven throughout – with traditional tweed in hues inspired by autumn outdoor adventures.

These adventures took the design teams at Joules to the Scottish Highlands, where the often unforgiving but breathtakingly beautiful landscapes provide constant cues for shapes, colour palettes and textures.

If you’re looking to embrace your country side this season, then look no further.

Shop the full range of Joules Clothing and Accessories at Outdoor and Country, where you will find Joules’ classic Field coat, Minx gilet and a wide range of accessories to mix and match.

Click below to watch Joules charming Christmas Tale in partnership with The Woodland Trust. Inspired not only by Joules’ love of the British countryside and the creatures that live there, but also their desire to protect it.