This year Joules are celebrating their 30^th birthday and having been part of their story for nearly 10 years, Outdoor and Country wanted to find out a little bit more about the people behind the iconic designs.

Each season Joules create new styles that feel fresh and new whilst being instantly recognisable through their bold prints and colour palettes.

Outdoor and Country caught up with Cat Doolan, part of the Joules design team, to find out what goes on behind the scenes.

Q: What is your role in the design team at Joules?

I am a member of the Menswear design team. I work across all products from coats to underwear, so quite a mix of products!

Q: Tell us a little bit about yourself…

I am a very proud Yorkshire girl and find a lot of joy from a good cup of tea! I’m an avid crafter so can often be found trying to learn new skills from knitting and felting to DIY around my house.

Q. What’s your favourite thing about working at Joules?

Joules is known for a sense of fun, and this definitely shows within the people that we work with. There is a real family feel and everybody is very approachable. There is also always a great supply of cake and treats within the building!

Q: What does a typical day look like for you?

No day is really the same, I could be researching and sketching for new season or reviewing our latest samples. I love the variety!

Q: Where do you draw inspiration from?

It can come from absolutely anywhere! Our teams travel far and wide collecting inspiration from books, vintage archives and print libraries to offer new and interesting products.

Q. What kind of research goes into designing the prints each season?

We are very lucky to have a wonderful and very talented in-house print team. Most days they can be found drawing and painting the different elements that go into their beautiful artworks. They travel through many British locations from the Scottish Highlands to Kew Gardens as inspiration for their artwork.

Q: What makes the Joules so special?

For me, Joules is all about fun, colour and quality. It is the bright and bold use of colour and print that means you can spot a Joules garment in a crowd.

Shop the full Joules collection of clothing, footwear and accessories>>

Q: What can we expect to see from Joules next?

We don’t want to ruin the surprise, but keep your eyes peeled for some new and interesting products and innovative new fabrics but still with our signature colour and fun.