
What To Wear To The Game Fair | Outfit Inspiration
Welcome, outdoor enthusiasts and country lovers, to the most anticipated event of the season – The Game Fair! As the premier countryside event, it’s a celebration of everything we cherish about rural life, country pursuits, and field sports. Whether you’re an avid shooter, angler, or love all country sports, this event is a must-visit. And of course, with such a prestigious gathering, it’s essential to dress the part. So, let’s delve into a guide to some of the brands that will have you looking fabulous while embracing the spirit of The Game Fair.
Classic Country Attire
When it comes to dressing for The Game Fair, traditional country attire is the way to go. Think of it as an opportunity to showcase your appreciation for the timeless and sophisticated style associated with the British countryside. Firstly, opt for women’s tweed jackets or the ever popular men’s fleece gilets, with a fedora hat or baker boy cap for a touch of classic elegance. Then pair them with a crisp, well-fitted shirt and complete the look with sturdy leather boots for comfort and style.
Game Fair Country Brands



Dubarry is renowned for its exceptional craftsmanship and premium outdoor footwear. Their waterproof boots, including the iconic Dubarry Galway boots, are a popular choice among Game Fair attendees. Dubarry boots not only offer comfort and durability but also a timeless elegance, making them a perfect fit for this prestigious event. Tweed coats and jackets are another Dubarry speciality, a traditional style that truly embraces the heritage of both the Game Fair and countryside fashion.
Holland Cooper is the definition of luxury British heritage and contemporary design. Known for their tailored jackets, premium Holland Cooper gilets, and equestrian inspiration, Holland Cooper is both timeless and on-trend. As a result, their eye-catching pieces are ideal for making a sophisticated and fashionable statement at The Game Fair.
Hicks & Brown hats and caps are a staple at country events, with a range of fedora hats and more that are perfect for completing your look. You can choose from classic fedoras with smart, coloured bands, or add that extra flair with a feathered option, all of which are naturally unique. Alternatively, Hicks & Brown baker boy caps offer a more relaxed look which still celebrates classic country style.
Fairfax & Favor | Official Partners

It was The Game Fair of 2015 that gave Fairfax & Favor the opportunity to grow into the successful brand they are today. Now, as an official partner, the brand can showcase their goods to the very audience they were designed for. You’d be hard pushed to attend a country show without spying at least one pair of Fairfax & Favor Regina Boots in the crowd! And, for an extra bit of luxury to boost your Game Fair look, a Fairfax handbag is always a worthy investment.
For further information about the history of this luxury brand, read our blog celebrating 10 Years of Fairfax & Favor.
Dress For The Weather
As the weather is unpredictable even in the summer months, you should be prepared with practical outerwear. As a result, a waterproof jacket or a waxed cotton coat is essential. Not only will you stay dry in case of a sudden shower, but these will also add an authentic countryside charm to your outfit. Choose earthy tones or classic greens to blend in beautifully with the surroundings.
Barbour wax jackets are an obvious choice, and in fact you can find out which Barbour jacket is the most classic in our blog. Meanwhile, Harkila clothing will protect you from even the harshest of weathers. And, if country boots aren’t your style, a good pair of wellingtons will look after your feet throughout the event.
Are You Game Fair Ready?
As you prepare to immerse yourself in the world of The Game Fair, remember that dressing appropriately will enhance the experience and make you feel part of the tradition and elegance associated with the British countryside. So, embrace classic country attire, choose practical outerwear, and accessorise thoughtfully. By following this fashion guide, you’ll be ready to turn heads, strike up conversations, and fully enjoy every moment of The Game Fair.

Finally, don’t forget to tag us in your Game Fair shoots over on Instagram!
@OutdoorAndCountry