What’s not to love about Joules?

Since our beginnings as a country lifestyle outfitter, we’ve always had a love affair with Joules. A bright and breezy brand that’s British born and bred, their quirky slogans and pretty patterns peaked the attention of those who love to stand out from the crowd for all of the right reasons. Taking inspiration from all of our much-loved Great British traditions and pursuits, Joules offer a wide variety of styles and versatile designs for kids and those who are still kids at heart.

From cute kids wear to colourful wellies, Joules have got it all

Girl’s Joules Jnr Silvan Gilet, Women’s Joules Riviera Dress, Women’s Joules Maywell Shirt, Men’s Joules Welford Shirt

Bright
If there’s one thing you can’t miss about Joules clothing, it’s the vibrant colour palette. For some, a bold shade can be little daunting, but not for the Joules wearer; this colourful cohort delight in the beautiful brights of the Joules designs. But the main reason everyone here at Outdoor and Country love Joules is because of how they take classic pieces and fuse them with a wide array of shades that can suit even the more understated amongst us. We love the fresh floral patterns for women and classic check shirts for the men because they can so easily be dressed up or down to suit your individual style. For little Joule lovers, the gilets and coats are perfect for brightening up their wardrobes!

Men’s Joules Welford Shirt, Women’s Joules Coast Waterproof Jacket, Men’s Joules Retford Sweater, Women’s Joules Cowdray Salt Sweatshirt

High Quality
There’s no doubting the quality of Joules clothing, and the company takes considerable steps to be sustainable and ethical in the manufacture of all of their clothing. This family run business is still based in Market Harborough, where it all began, and the designers, suppliers and manufacturers all create exquisite clothing that really has the wearer at the heart. We love the 100% cotton shirts and T-shirts for summer days and layering underneath their plush gilets. For when the rain and drizzle stops by, their gorgeous taped-seamed waterproofs provide unbeatable protection against the weather while ensuring you’re always looking bold and stylish. Our favourites, though, have to be the soft and cosy knitwear; available in so many bright colours, you’ll almost forget it’s cold outside.

Boy’s Joules Archie T-Shirt, Girl’s Joules Bunty Dress, Boy’s Joules Rainyday Pack-away Jacket, Girls Joules Printed Wellies

Kids’ wear
The only thing Joules Jnr Kid’s range takes seriously is the commitment to quality: the rest of the designs are whimsical, bold and full of fun. From loose play dresses with summery beach scenes, to pack-away waterproofs littered with green and blue sharks, the Joules Jnr range is jam-packed full of childlike charm. If your little one likes to take centre-stage, then the bright and quirky designs from Joules Jnr are sure to delight little followers of fashion. If your little ones are partial to jumping about in puddles, then definitely go for the comfy and durable Joules Jnr wellies- the printed versions come complete with a one-year guarantee, they’re an O&C favourite!

Women’s Joules Welly Print Wellingtons, Men’s Joules Kingsfield Polo, Women’s Joules Braemar Gilet, Women’s Joules Riviera Dress

Timeless
The best thing about British style and design is how it manages to transcend the seasons and stay current year on year, and Joules designs channel this timeless elegance with ease. We love the quilted gilets, ideal for men, women and children alike for layering over chunky knitwear or striped shirts. Joules polo tops have quickly become stand out pieces of their collections season after season, with Joules followers coveting the high quality cotton and heritage inspired designs. For the women, Joules dresses are available in classic cuts which flatter all shapes, this striped option is one our favourites for setting off a nautical look. And finally, country chic is simply not complete without a pair of tall wellington boots- and the individual Joules designs will certainly make sure you are one step ahead of the rest.

Baby Girl’s Joules Winn T-Shirt & Trouser Set, Men’s Joules Harborough T-Shirt, Boy’s Joules Ben T-Shirt, Men’s Joules Crown Joules Boxer Shorts

Witty
Finally, here at O&C HQ, we love to have a little chuckle at the witty designs on the clothing. From puns to comical appliqué, there’s always something to bring about a smile. Our personal favourites are the ‘Mice to meet you’ pyjamas from the little Joule range- so cute to give as a gift to new parents whose little one you’re seeing for the first time! Keep your eyes peeled over the festive season when the Christmas puns come rolling in, and we mustn’t forget their fun nightwear- because what’s life without a little whimsy?

Are you a Joules lover too, or are you ready to join the Joules family? View our entire collection here and be just as dazzled as we are!