{"id":14779,"date":"2024-07-05T09:52:34","date_gmt":"2024-07-05T08:52:34","guid":{"rendered":"https:\/\/www.outdoorandcountry.co.uk\/blog\/?p=14779"},"modified":"2024-07-05T09:52:36","modified_gmt":"2024-07-05T08:52:36","slug":"introducing-hay-life-a-new-unisex-fashion-brand","status":"publish","type":"post","link":"https:\/\/www.outdoorandcountry.co.uk\/blog\/introducing-hay-life-a-new-unisex-fashion-brand\/","title":{"rendered":"Introducing Hay Life: A New Unisex Fashion Brand"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"502\" loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMDI0IiBoZWlnaHQ9IjUwMiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSI+PGFuaW1hdGUgYXR0cmlidXRlTmFtZT0iZmlsbCIgdmFsdWVzPSJyZ2JhKDE1MywxNTMsMTUzLDAuNSk7cmdiYSgxNTMsMTUzLDE1MywwLjEpO3JnYmEoMTUzLDE1MywxNTMsMC41KSIgZHVyPSIycyIgcmVwZWF0Q291bnQ9ImluZGVmaW5pdGUiIC8+PC9yZWN0Pjwvc3ZnPg==\" alt=\"Hay Life\" class=\"wp-post-14779 wp-image-14782\" data-public-id=\"blog\/outdoorandcountry\/HayLifeBlogHeader\/HayLifeBlogHeader.jpg\" data-transformation-crop=\"w_1024,h_502,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1719919845\" data-seo=\"1\" data-size=\"1024 502\" data-srcset=\"https:\/\/outdoor-and-country-res.cloudinary.com\/images\/w_1024,h_502,c_scale\/f_auto,q_auto\/v1719919845\/blog\/outdoorandcountry\/HayLifeBlogHeader\/HayLifeBlogHeader.jpg?_i=AA 1024w, https:\/\/outdoor-and-country-res.cloudinary.com\/images\/f_auto,q_auto\/v1719919845\/blog\/outdoorandcountry\/HayLifeBlogHeader\/HayLifeBlogHeader.jpg?_i=AA 1280w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/figure>\n\n\n\n<de><\/de><div class=\"short_content_wrapper\"><h1 class=\"entry-title\">Introducing Hay Life: A New Unisex Fashion Brand<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">We are thrilled to announce the launch of our newest brand <a href=\"https:\/\/www.outdoorandcountry.co.uk\/shop-by-brand\/hay-life.cat\" target=\"_blank\" rel=\"noopener\" title=\"\">Hay Life<\/a>, a brand-new unisex fashion line. Founded by Ryan Llewellyn-Pace and a team of fashion experts, Hay Life is here to break traditional gender norms in the fashion industry. Their tagline, \u201cSome traditions are made to be broken,\u201d captures their mission perfectly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay Life isn\u2019t just about clothes; it\u2019s about making a statement. The name is a clever nod to two of the world\u2019s most polluting industries: farming and fashion. Hay Life aim to show how these industries can be more sustainable. Plus, they are committed to giving a percentage of their profits to the Sustainable Food Trust, promoting responsible farming.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.outdoorandcountry.co.uk\/shop-by-brand\/hay-life.cat\" style=\"border-radius:0px;background-color:#004851;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--50)\" target=\"_blank\" rel=\"noreferrer noopener\">SHOP HAY LIFE<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hay Life<\/strong> <strong>Sustainability and Aftercare<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img width=\"501\" height=\"890\" loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MDEiIGhlaWdodD0iODkwIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+\" alt=\"\" class=\"wp-post-14779 wp-image-14780\" data-public-id=\"blog\/outdoorandcountry\/Picture1\/Picture1.jpg\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1719918673\" data-seo=\"1\" data-size=\"501 890\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img width=\"511\" height=\"199\" loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MTEiIGhlaWdodD0iMTk5Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+\" alt=\"\" class=\"wp-post-14779 wp-image-14589\" style=\"width:103px;height:auto\" data-public-id=\"blog\/outdoorandcountry\/RM-Blog-SPACER_1458962ddb\/RM-Blog-SPACER_1458962ddb.jpg\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1716981595\" data-seo=\"1\" data-size=\"511 199\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Hay Life care about the environment. That\u2019s why they\u2019ve partnered with SOJO, a London-based repair and alteration platform, to help you extend the life of your clothes. Their commitment to sustainability doesn\u2019t stop there. Each product label is made from plantable seed paper, highlighting the importance of recycling and their connection to farming.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img width=\"500\" height=\"890\" loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MDAiIGhlaWdodD0iODkwIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+\" alt=\"\" class=\"wp-post-14779 wp-image-14781\" data-public-id=\"blog\/outdoorandcountry\/Picture2\/Picture2.jpg\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1719918692\" data-seo=\"1\" data-size=\"500 890\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hay Life<\/strong> <strong>Championing Unisex Fashion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.outdoorandcountry.co.uk\/shop-by-brand\/hay-life.cat\" target=\"_blank\" rel=\"noopener\" title=\"\">Hay Life<\/a> is all about unisex fashion. The designs, featuring a slightly oversized fit, give you the freedom to wear them your way. Their first collection includes shackets, knitted tank tops, shirts, tees, bags and accessories. A portion of their profits will go to Young Minds, a charity supporting young people with mental health issues, particularly those struggling with identity. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay Life are campaigning for change, wanting more brands and retailers to embrace unisex fashion to reduce waste and increase efficiency. Check out their very first collection below, with more pieces to come soon!<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-utility-denim-shacket.html?c=Light%20Pink\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"511\" height=\"613\" loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MTEiIGhlaWdodD0iNjEzIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+\" alt=\"\" class=\"wp-post-14779 wp-image-14798\" data-public-id=\"blog\/outdoorandcountry\/image-9_14798955ee\/image-9_14798955ee.jpeg\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1720169580\" data-seo=\"1\" data-size=\"511 613\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/a><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-utility-denim-shacket.html?c=Light%20Pink\" target=\"_blank\" rel=\"noopener\" title=\"\">HAY LIFE UTILITY <\/a><br><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-utility-denim-shacket.html?c=Light%20Pink\" target=\"_blank\" rel=\"noopener\" title=\"\">DENIM SHACKET<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-zip-through-cotton-shacket.html?c=Navy\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"511\" height=\"613\" loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MTEiIGhlaWdodD0iNjEzIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+\" alt=\"\" class=\"wp-post-14779 wp-image-14801\" data-public-id=\"blog\/outdoorandcountry\/image-12-1_14801d346e\/image-12-1_14801d346e.jpeg\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1720169548\" data-seo=\"1\" data-size=\"511 613\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/a><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-zip-through-cotton-shacket.html?c=Navy\" target=\"_blank\" rel=\"noopener\" title=\"\">HAY LIFE ZIP THROUGH<\/a><br><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-zip-through-cotton-shacket.html?c=Navy\" target=\"_blank\" rel=\"noopener\" title=\"\"> COTTON SHACKET<\/a><\/h5>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-oversized-knitted-tank-top.html?c=White\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"511\" height=\"613\" loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MTEiIGhlaWdodD0iNjEzIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+\" alt=\"\" class=\"wp-post-14779 wp-image-14803\" style=\"aspect-ratio:1;object-fit:contain;width:180px;height:auto\" data-public-id=\"blog\/outdoorandcountry\/image-13_14803e7a88\/image-13_14803e7a88.jpeg\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1720169549\" data-seo=\"1\" data-size=\"511 613\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/a><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img width=\"511\" height=\"199\" loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MTEiIGhlaWdodD0iMTk5Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+\" alt=\"\" class=\"wp-post-14779 wp-image-14589\" style=\"width:51px;height:auto\" data-public-id=\"blog\/outdoorandcountry\/RM-Blog-SPACER_1458962ddb\/RM-Blog-SPACER_1458962ddb.jpg\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1716981595\" data-seo=\"1\" data-size=\"511 199\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-oversized-knitted-tank-top.html?c=White\" target=\"_blank\" rel=\"noopener\" title=\"\">HAY LIFE OVERSIZED <\/a><br><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-oversized-knitted-tank-top.html?c=White\" target=\"_blank\" rel=\"noopener\" title=\"\">KNITTED TANK TOP<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-oversized-knitted-tank-top.html?c=Light%20Green\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"511\" height=\"613\" loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MTEiIGhlaWdodD0iNjEzIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+\" alt=\"\" class=\"wp-post-14779 wp-image-14805\" style=\"aspect-ratio:1;object-fit:contain;width:181px;height:auto\" data-public-id=\"blog\/outdoorandcountry\/image-14_14805321a9\/image-14_14805321a9.jpeg\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1720169555\" data-seo=\"1\" data-size=\"511 613\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img width=\"511\" height=\"199\" loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MTEiIGhlaWdodD0iMTk5Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+\" alt=\"\" class=\"wp-post-14779 wp-image-14589\" style=\"width:54px;height:auto\" data-public-id=\"blog\/outdoorandcountry\/RM-Blog-SPACER_1458962ddb\/RM-Blog-SPACER_1458962ddb.jpg\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1716981595\" data-seo=\"1\" data-size=\"511 199\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-oversized-knitted-tank-top.html?c=Light%20Green\" target=\"_blank\" rel=\"noopener\" title=\"\">HAY LIFE OVERSIZED<\/a><br><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-oversized-knitted-tank-top.html?c=Light%20Green\" target=\"_blank\" rel=\"noopener\" title=\"\"> KNITTED TANK TOP<\/a><\/h5>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-revere-collar-short-sleeve-box-shirt.html?c=White\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"511\" height=\"613\" loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MTEiIGhlaWdodD0iNjEzIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+\" alt=\"\" class=\"wp-post-14779 wp-image-14800\" data-public-id=\"blog\/outdoorandcountry\/image-11_148007fef9\/image-11_148007fef9.jpeg\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1720169570\" data-seo=\"1\" data-size=\"511 613\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/a><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-revere-collar-short-sleeve-box-shirt.html?c=White\" target=\"_blank\" rel=\"noopener\" title=\"\">HAY LIFE REVERE COLLAR<\/a><br><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-revere-collar-short-sleeve-box-shirt.html?c=White\" target=\"_blank\" rel=\"noopener\" title=\"\"> SHORT SLEEVE BOX SHIRT<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-knitted-striped-shirt.html?c=Navy%20%2F%20White\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"511\" height=\"613\" loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MTEiIGhlaWdodD0iNjEzIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+\" alt=\"\" class=\"wp-post-14779 wp-image-14804\" data-public-id=\"blog\/outdoorandcountry\/image-13-1_148046fb9a\/image-13-1_148046fb9a.jpeg\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1720169562\" data-seo=\"1\" data-size=\"511 613\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/a><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-knitted-striped-shirt.html?c=Navy%20%2F%20White\" target=\"_blank\" rel=\"noopener\" title=\"\">HAY LIFE KNITTED<\/a><br><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-knitted-striped-shirt.html?c=Navy%20%2F%20White\" target=\"_blank\" rel=\"noopener\" title=\"\"> STRIPED SHIRT<\/a><\/h5>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-waffle-boxy-t-shirt.html?c=Navy\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"511\" height=\"613\" loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MTEiIGhlaWdodD0iNjEzIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+\" alt=\"\" class=\"wp-post-14779 wp-image-14802\" data-public-id=\"blog\/outdoorandcountry\/image-12_148026c05a\/image-12_148026c05a.jpeg\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1720169564\" data-seo=\"1\" data-size=\"511 613\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/a><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-waffle-boxy-t-shirt.html?c=Navy\" target=\"_blank\" rel=\"noopener\" title=\"\">HAY LIFE WAFFLE <\/a><br><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-waffle-boxy-t-shirt.html?c=Navy\" target=\"_blank\" rel=\"noopener\" title=\"\">BOXY T-SHIRT<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-waffle-boxy-t-shirt.html?c=Off%20White\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"511\" height=\"613\" loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MTEiIGhlaWdodD0iNjEzIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+\" alt=\"\" class=\"wp-post-14779 wp-image-14799\" data-public-id=\"blog\/outdoorandcountry\/image-10_147997dfc7\/image-10_147997dfc7.jpeg\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1720169574\" data-seo=\"1\" data-size=\"511 613\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/a><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-waffle-boxy-t-shirt.html?c=Off%20White\" target=\"_blank\" rel=\"noopener\" title=\"\">HAY LIFE WAFFLE <\/a><br><a href=\"https:\/\/www.outdoorandcountry.co.uk\/hay-life-waffle-boxy-t-shirt.html?c=Off%20White\" target=\"_blank\" rel=\"noopener\" title=\"\">BOXY T-SHIRT<\/a><\/h5>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.outdoorandcountry.co.uk\/shop-by-brand\/hay-life.cat\" style=\"border-radius:0px;background-color:#004851;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--50)\" target=\"_blank\" rel=\"noreferrer noopener\">SHOP HAY LIFE<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img width=\"400\" height=\"600\" loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI0MDAiIGhlaWdodD0iNjAwIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+\" alt=\"\" class=\"wp-post-14779 wp-image-14797\" style=\"width:250px\" data-public-id=\"blog\/outdoorandcountry\/Backpack-Hay-Life\/Backpack-Hay-Life.jpg\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1720169271\" data-seo=\"1\" data-size=\"400 600\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\">Ryan Llewellyn-Pace, Founder and Chairman of Hay Life, says,<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"> \u201cThis is a key moment for the industry as we launch a brand set to break boundaries and campaign for real change.\u201d<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Stay tuned for more from this exciting new brand. <\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">In the meantime, make sure to follow us on Instagram!<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/www.instagram.com\/outdoorandcountry\/?hl=en\" target=\"_blank\" rel=\"noopener\" title=\"\">@outdoorandcountry<\/a><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img width=\"683\" height=\"1024\" loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2ODMiIGhlaWdodD0iMTAyNCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSI+PGFuaW1hdGUgYXR0cmlidXRlTmFtZT0iZmlsbCIgdmFsdWVzPSJyZ2JhKDE1MywxNTMsMTUzLDAuNSk7cmdiYSgxNTMsMTUzLDE1MywwLjEpO3JnYmEoMTUzLDE1MywxNTMsMC41KSIgZHVyPSIycyIgcmVwZWF0Q291bnQ9ImluZGVmaW5pdGUiIC8+PC9yZWN0Pjwvc3ZnPg==\" alt=\"\" class=\"wp-post-14779 wp-image-14783\" style=\"width:245px;height:auto\" data-public-id=\"blog\/outdoorandcountry\/Quilted-Jacket-01-OFF-WHT_1554\/Quilted-Jacket-01-OFF-WHT_1554.jpg\" data-transformation-crop=\"w_683,h_1024,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1719919893\" data-seo=\"1\" data-size=\"683 1024\" data-srcset=\"https:\/\/outdoor-and-country-res.cloudinary.com\/images\/w_683,h_1024,c_scale\/f_auto,q_auto\/v1719919893\/blog\/outdoorandcountry\/Quilted-Jacket-01-OFF-WHT_1554\/Quilted-Jacket-01-OFF-WHT_1554.jpg?_i=AA 683w, https:\/\/outdoor-and-country-res.cloudinary.com\/images\/w_1024,h_1536,c_scale\/f_auto,q_auto\/v1719919893\/blog\/outdoorandcountry\/Quilted-Jacket-01-OFF-WHT_1554\/Quilted-Jacket-01-OFF-WHT_1554.jpg?_i=AA 1024w, https:\/\/outdoor-and-country-res.cloudinary.com\/images\/w_1365,h_2048,c_scale\/f_auto,q_auto\/v1719919893\/blog\/outdoorandcountry\/Quilted-Jacket-01-OFF-WHT_1554\/Quilted-Jacket-01-OFF-WHT_1554.jpg?_i=AA 1365w, https:\/\/outdoor-and-country-res.cloudinary.com\/images\/w_1707,h_2560,c_scale\/f_auto,q_auto\/v1719919893\/blog\/outdoorandcountry\/Quilted-Jacket-01-OFF-WHT_1554\/Quilted-Jacket-01-OFF-WHT_1554.jpg?_i=AA 1707w\" data-sizes=\"auto, (max-width: 683px) 100vw, 683px\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><figcaption class=\"wp-element-caption\"><em>COMING SOON!<\/em><\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>We are thrilled to announce the launch of our newest brand Hay Life, a brand-new unisex fashion line. Founded by Ryan Llewellyn-Pace and a team of fashion experts, Hay Life is here to break traditional gender norms in the fashion industry. Their tagline, \u201cSome traditions are made to be broken,\u201d captures their mission perfectly. Hay [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":14782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[817,661],"tags":[275],"class_list":["post-14779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hay-life","category-new-brand","tag-outdoor-and-country"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"We are thrilled to launch our newest brand Hay Life, a brand-new unisex fashion line. 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