{"id":18087,"date":"2026-10-23T12:31:44","date_gmt":"2026-10-23T11:31:44","guid":{"rendered":"https:\/\/www.outdoorandcountry.co.uk\/blog\/?p=18087"},"modified":"2026-10-23T12:31:45","modified_gmt":"2026-10-23T11:31:45","slug":"barbour-aw26-campaign-get-the-look","status":"publish","type":"post","link":"https:\/\/www.outdoorandcountry.co.uk\/blog\/barbour-aw26-campaign-get-the-look\/","title":{"rendered":"Barbour AW26 Campaign | Get The Look"},"content":{"rendered":"\n
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Barbour AW26 Campaign | Get The Look<\/h1>\n\n\n\n<\/de>\n\n\n\n

Many of our customers may have already seen Barbour<\/a>\u2019s Autumn\/Winter 2026 campaign on social media. The charming short film features Sir Idris Elba and Sienna Miller as Noah and Lena on their annual countryside walk. A mix-up over two identically named pubs sends the friends on separate journeys through the Scottish hills, where chance encounters and local acts of kindness help bring them back together.<\/p>\n\n\n\n

The campaign showcases a collection that highlights Barbour\u2019s unmistakable heritage, from reimagined tartans and iconic outerwear to knits and accessories. The main characters travel through the countryside that inspired John Barbour 130 years ago, and is still present at the heart of the brand. This AW26 collection demonstrates how to build a head-to-toe look around the pieces that have defined Barbour for generations.<\/p>\n\n\n\n

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SHOP BARBOUR<\/a><\/div>\n<\/div>\n\n\n\n
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Reimagined Tartans, Timeless Style<\/h2>\n\n\n\n

Tartan takes centre stage this season, with refreshed colour palettes offering a new perspective on one of Barbour\u2019s most recognisable signatures. Inspired by traditional patterns and the colours of the British countryside, the latest designs introduce fresh combinations that work naturally across shirts, knitwear and accessories. Whether worn as a statement piece or introduced through subtle detailing, these patterns bring depth and character to seasonal outfits.<\/p>\n\n\n\n

You can find out more about some of the new seasonal tartans in our Barbour blog series<\/a>.<\/p>\n\n\n\n

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BARBOUR BIRCHWOOD TARTAN: THE NEW HERITAGE CLASSIC<\/a><\/h3>\n<\/div>\n\n\n\n
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NEW BARBOUR SHADOW TARTAN: INSPIRED BY THE LAND<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n

Woven throughout the campaign film, the featured tartan products draw on the colours of the land, with lines crossing and intersecting just as the two characters do. The Pentland Hills serve as a beautiful backdrop, complementing and reflecting the colours and patterns.<\/p>\n\n\n\n

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Icons for a New Season<\/h2>\n\n\n\n

Barbour\u2019s outerwear<\/a> remains at the heart of the AW26 collection and is featured heavily in the campaign, with reimagined versions of familiar silhouettes. Classic waxed jackets and signature styles retain the details that have made them enduring favourites, while contemporary finishes and design updates offer fresh ways to wear them. Paired with coordinating layers, footwear and accessories, these pieces provide a versatile foundation for dressing throughout the colder months.<\/p>\n\n\n\n

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SHOP BARBOUR ICONS<\/a><\/div>\n<\/div>\n\n\n\n
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Knitwear and the Finishing Touches<\/h2>\n\n\n\n

Knitwear<\/a> is the final focus of the campaign, with some of the hero images featuring this season’s best-selling products. Worn beneath a classic jacket or styled alongside a checked shirt, these pieces make layering feel effortless while maintaining Barbour\u2019s unmistakable country aesthetic.<\/p>\n\n\n\n

Lastly, the campaign also highlights the importance of finishing touches. From practical bags and everyday accessories<\/a> to complementary footwear<\/a>, each element helps bring a complete look together without losing sight of comfort and versatility.<\/p>\n\n\n\n

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Get Sienna’s Look<\/h2>\n\n\n\n
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Products in this image:<\/p>\n\n\n\n