{"id":6845,"date":"2016-10-04T08:00:29","date_gmt":"2016-10-04T07:00:29","guid":{"rendered":"https:\/\/www.outdoorandcountry.co.uk\/blog\/?p=6845"},"modified":"2016-10-03T15:17:49","modified_gmt":"2016-10-03T14:17:49","slug":"fjallraven-outdoor-brand","status":"publish","type":"post","link":"https:\/\/www.outdoorandcountry.co.uk\/blog\/fjallraven-outdoor-brand\/","title":{"rendered":"Fjallraven: born and raised in the great outdoors"},"content":{"rendered":"<p><img width=\"2000\" height=\"900\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-post-6845 wp-image-6959\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyMDAwIiBoZWlnaHQ9IjkwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSI+PGFuaW1hdGUgYXR0cmlidXRlTmFtZT0iZmlsbCIgdmFsdWVzPSJyZ2JhKDE1MywxNTMsMTUzLDAuNSk7cmdiYSgxNTMsMTUzLDE1MywwLjEpO3JnYmEoMTUzLDE1MywxNTMsMC41KSIgZHVyPSIycyIgcmVwZWF0Q291bnQ9ImluZGVmaW5pdGUiIC8+PC9yZWN0Pjwvc3ZnPg==\" alt=\"blog-header\" data-public-id=\"blog\/outdoorandcountry\/blog-header-1_6959dd9a2\/blog-header-1_6959dd9a2.jpg\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1693828105\" data-seo=\"1\" data-size=\"2000 900\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/p>\n<p>Fjallraven is a brand famously born and raised in the great outdoors. With a commitment to creating high quality products that have a low impact on our environment, Fjallraven continues to develop a range of stunning coats, clothing and most notably bags and backpacks that offer the wearer the ultimate in protection against the elements, while ensuring that natural resources are not squandered, and the emissions required to craft the items is kept as low as possible. It is perhaps this understanding of the world around us that allows Fjallraven to so skilfully create a range of outdoor clothing and accessories that stand against not only the effects of Mother Nature, but the test of time. Fjallraven\u2019s world famous Kanken bag for example is loved all over the world for its ability to last for years to come.<\/p>\n<p>[one_third]<a href=\"https:\/\/www.instagram.com\/photothoi\/\" target=\"_blank\"><img width=\"522\" height=\"531\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-post-6845 wp-image-6851 aligncenter\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MjIiIGhlaWdodD0iNTMxIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+\" alt=\"photothoi\" data-public-id=\"blog\/outdoorandcountry\/photothoi\/photothoi.jpg\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1693828132\" data-seo=\"1\" data-size=\"522 531\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/a>[\/one_third]<\/p>\n<p>[one_third]<a href=\"https:\/\/www.instagram.com\/euphoria_the\/\" target=\"_blank\"><img width=\"413\" height=\"420\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-post-6845 wp-image-6853 aligncenter\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI0MTMiIGhlaWdodD0iNDIwIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+\" alt=\"eurphoria_the\" data-public-id=\"blog\/outdoorandcountry\/eurphoria_the\/eurphoria_the.jpg\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1693828124\" data-seo=\"1\" data-size=\"413 420\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/a><br \/>\n[\/one_third]<\/p>\n<p>[one_third]<a href=\"https:\/\/www.instagram.com\/rctybz\/\" target=\"_blank\"><img width=\"488\" height=\"497\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-post-6845 wp-image-6852 aligncenter\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI0ODgiIGhlaWdodD0iNDk3Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+\" alt=\"rctybz\" data-public-id=\"blog\/outdoorandcountry\/rctybz\/rctybz.jpg\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1693828128\" data-seo=\"1\" data-size=\"488 497\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/a><br \/>\n[\/one_third]<\/p>\n<p style=\"text-align: center;\">Click the images above to visit these inspirational Instagram feeds!<\/p>\n<p>How did the Fjallraven Kanken backpack go from being a term time staple for Swedish school children to a cult fashion must have? The backpack once designed to eradicate back problems endured by students in \u00c5ke Nordin\u2019s Scandinavian homeland, has since gained a following of trend setters around the world, drawn to the backpack\u2019s minimalist design, eco-conscious construction and longevity. From the ergonomic padded back support that doubles up as a convenient seat pad for when you\u2019re out and about, to the incredible water resistant Vinylon F fabric that ensures that your Kanken will last for years to come, it\u2019s easy to see how this humble little rucksack has become such a favourite across the globe.<\/p>\n<p>[one_third]<a href=\"https:\/\/www.outdoorandcountry.co.uk\/fjallraven-kanken-backpack.html?Black%20\/%20Ox%20Red\" target=\"_blank\"><img width=\"1018\" height=\"1000\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-post-6845 wp-image-6856 aligncenter\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMDE4IiBoZWlnaHQ9IjEwMDAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"114681\" data-public-id=\"blog\/outdoorandcountry\/114681\/114681.jpg\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1693828111\" data-seo=\"1\" data-size=\"1018 1000\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/a>[\/one_third]<\/p>\n<p>[one_third]<a href=\"https:\/\/www.outdoorandcountry.co.uk\/fjallraven-kanken-backpack.html?Oxford%20Red\" target=\"_blank\"><img width=\"1059\" height=\"1040\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-post-6845 wp-image-6854 aligncenter\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMDU5IiBoZWlnaHQ9IjEwNDAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"123949\" data-public-id=\"blog\/outdoorandcountry\/123949\/123949.jpg\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1693828119\" data-seo=\"1\" data-size=\"1059 1040\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/a>[\/one_third]<\/p>\n<p>[one_third]<a href=\"https:\/\/www.outdoorandcountry.co.uk\/fjallraven-kanken-backpack.html?Forest%20Green%20\/%20Ox%20Red\" target=\"_blank\"><img width=\"1179\" height=\"1200\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-post-6845 wp-image-6855 aligncenter\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMTc5IiBoZWlnaHQ9IjEyMDAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"113703\" data-public-id=\"blog\/outdoorandcountry\/113703\/113703.jpg\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1693828115\" data-seo=\"1\" data-size=\"1179 1200\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/a>[\/one_third]<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.outdoorandcountry.co.uk\/shop-by-brand\/fjallraven.cat\" target=\"_blank\">View the full Fjallraven and Kanken collection<\/a><\/p>\n<hr \/>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>Fjallraven is a brand famously born and raised in the great outdoors. With a commitment to creating high quality products that have a low impact on our environment, Fjallraven continues to develop a range of stunning coats, clothing and most notably bags and backpacks that offer the wearer the ultimate in protection against the elements, [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":6958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[593],"tags":[],"class_list":["post-6845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fjallraven"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Fjallraven is a brand famously born and raised in the great outdoors. 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