Aquascutum
From their beginnings as a Mayfair tailor in 1851, Aquascutum were committed to creating finely crafted garments with innovative designs and materials. Within just two years of establishing his brand, Aquascutum founder John Emary patented the very first waterproof textile, and the brand name Aquascutum (meaning ‘Water Shield’ in Latin) was born. The popularity of this incredible technical development lead the company to relocate in 1895 to 100 Regent Street. The Aquascutum Trench Coat is by far the brands most technically advanced jacket, and was an essential for the British Military in World Wars 1 and 2. Today, the Aquascutum Trench Coat features a water repellent, crease proof material : the Aqua Five. This unique technology has been hailed as the “greatest technical advance in rainwear” and has since thrust Aquascutum onto the global stage. The classic style has been copied the world over, but no other clothing company can rival the impeccable tailoring, advanced technology or illustrious clientele of Aquascutum. The timeless design of the Aquascutum Trench Coat and means that it is now considered an investment in outwear for any discerning follower of fashion. With the expansion of the brand, the collection has grown to include finely tailored Aquascutum shirts, sweaters and polo tops which still feature the iconic club check. With the seal of approval from Explorers and Army Officers to Actors and even the Royal Family, the Aquascutum brand is the symbol of sophistication and grace.
