With an enduring dedication to quality and precision, discover a distinctly British heritage brand with Viyella and smarten up your style credentials. Established in 1784, Viyella came crashing into life by creating the world's first branded fabric, shooting them to fame...which was quickly followed by the execution of sophisticated and timeless clothing for men and women - with every piece an impeccably stylish investment for your wardrobe. This brand's commitment to style and quality is noted in every stitch, it's built in to the DNA of every single product for a lasting wear that will shift between seasons effortlessly, including traditional colour palettes that are interspersed with trend-led tones and a mix of signature prints. Notably famed for their distinctly premium shirts, our collection of menswear showcases premium designs in elite fabrics that boast heritage prints, in addition to Viyella's iconic 80/20 wool and cotton blend textile that feels incredibly luxurious and superbly comfortable. Sumptuous knits in handsome designs are crafted from the softest wools that are as strong as they are luxury - all completely versatile pieces that can be layered to suit your personal preferences and the occasion. From the humble beginnings of a fabric mill to commissioning garments for the Royal family, this remarkable brand have put themselves on the map and are here to stay. Explore the quintessential Britishness of Viyella and inject your wardrobe with a dose of renowned style, from a long-standing name that has a serious hallmark of quality.
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