Outdoor and Country is an independent British retailer specialising in clothing, footwear and accessories for country life.

From practical everyday favourites to premium heritage brands, our collection brings together products chosen for the way people really live: weekends in the countryside, walks with the dog, days in town, time outdoors and everything in between.

Our approach is simple. We look for well-made products with lasting style, genuine usefulness and a place in your wardrobe beyond a single season.

Style for country life

Country style has always been about more than what you wear outdoors.

It is the combination of practicality, comfort, quality and a sense of place. A good wax jacket should work just as well on a wet morning walk as it does on a weekend away. A pair of boots should be comfortable enough to live in. Knitwear, shirts, gilets and accessories should feel equally at home in the countryside or in town.

That balance is at the heart of Outdoor and Country.

We work with a carefully selected range of established British and international brands, combining heritage names with contemporary country and lifestyle labels. Our aim is not simply to offer more choice, but to offer the right choice: products we believe earn their place.

An independent retailer with real stores

Outdoor and Country has grown from a family-run retail business into a multi-channel retailer serving customers throughout the UK and beyond, but physical stores remain an important part of who we are.

Today, our retail estate includes Outdoor and Country stores at Blackbrook, Chester, Evesham and Trentham, alongside dedicated Barbour partner stores at Blackbrook, Cirencester, Knutsford, Evesham, Rushden Lakes and Shrewsbury.

Each store reflects the character of its location while giving customers the opportunity to see, try and compare products in person, with knowledgeable teams on hand to help.

Our stores also give us something we value enormously as an online retailer: regular, direct contact with the people who actually wear the products we sell. That experience helps shape the ranges we choose and the way we present them online.

Carefully selected brands

We are proud to work with brands that share our focus on quality, durability, craftsmanship and considered design.

Our collection spans heritage country clothing, premium lifestyle, footwear, technical outerwear and everyday essentials, allowing customers to build a wardrobe that works across seasons and settings.

Some brands have been part of Outdoor and Country for many years, while others are introduced as the market and the way our customers live continues to evolve. What matters is that every brand has a clear reason to be here.

Service beyond the sale

Good retail is about more than putting products on a website.

Our customer service team is based in the UK and works closely with our warehouse and retail teams, helping with everything from product advice and sizing to delivery, returns and exchanges.

We aim to make shopping with us straightforward, whether you are visiting one of our stores or ordering online.

Our website offers a wide range of delivery options, free UK returns and an extended 90-day returns period, giving you time to make sure your purchase is right for you.

Part of Cohesion Retail Group

Outdoor and Country is part of Cohesion Retail Group, an independent retail group focused on building specialist brands with strong identities, carefully selected product ranges and knowledgeable customer service.

Being part of a wider retail group allows us to develop Outdoor and Country with a clear purpose while continuing to invest in our stores, our online experience and the brands we work with.

For Outdoor and Country, that purpose remains straightforward:

Style for country life.

Jonathan Capener
Founder