Founded by way of California and Hawaii in 2015, three friends started Slowtide as a product of their lifestyle. After spending long days at the beach, they realized that there was no towel that was both exciting and fit their daily needs; so, they set out to create one. Inspired by all bodies of water and a love of art, Slowtide is a collaboration of three friends who wanted to convey their lifestyle through unique products. Slowtide created a new medium for art, catering to a love of the beach, nature, travel, and comfort. Blending design and functionality, Slowtide collaborates with brands, artists, and photographers to bring beautiful, unique designs, all while maintaining premium, sustainable quality. From surfing, to camping, to yoga, and more, Slowtide wanted to create a premium product that fit every activity and looked good doing it.